APEX Piping Systems, Inc. Announces Rebrand to APEX Mechanical & Fabrication
Rebrand features a new name, logo, and tagline, modernizing and positioning the Company for growth while recognizing its respected history.
Newport, Delaware, May 26, 2020 – APEX Piping Systems, Inc., the preferred supplier of mechanical services and shop fabrication in the region, today announced a rebrand to APEX Mechanical & Fabrication (APEX). The new name, logo, tagline, and full visual identity package centers on the Company’s commitment to excellence.
The rebrand is intended to more accurately convey APEX’s expansive capabilities, service experience, and award-winning culture to its existing and future client base, including construction management companies, engineering firms, owners, OEMs, and prospective employees. Throughout 2019, APEX worked with a third-party branding agency and involved stakeholders in the Company to uncover a marketing strategy that accurately portrays APEX today. APEX has transitioned from a small, specialty fabrication shop founded over 50 years ago, to a premier regional mechanical contractor and world-class fabricator; this rebrand positions the Company for tremendous growth in 2020 and beyond.
The new name, APEX Mechanical & Fabrication, streamlines the Company’s two distinct business groups: Mechanical Services and Shop Fabrication. The Mechanical Services group includes Industrial Field Services, Boiler Service & Repair, and Sheet Metal, Plumbing, & HVAC Services. The Shop Fabrication group includes Pipe, Sheet Metal, & Steel Fabrication, Pipe Bending & Forming, and Modular Construction. The name is accompanied by a new tagline, At the Peak of Excellence™, spotlighting APEX’s commitment to excellence through safety, quality, and service.
A bold new logo brings the name to life, representing APEX with an orange and gray color palette, after years of the Company donning red and black. The thoughtfully crafted color palette aims to distinguish APEX from competition in the marketplace, providing the Company with a direct, trusted, and professional visual identity that exemplifies the energy, enthusiasm and respect APEX has for the industries and clients it serves.
“We’re so pleased to announce this rebrand to our clients, partners, and employees. The timing for this initiative is ideal as it dovetails with the grand opening of a new world-class sheet metal fabrication facility, expanding our total fabrication footprint to more than 50,000 sq. ft.” said Patrick J. Oakes, President & CEO of APEX. “We’ve grown significantly over the past two decades by living our core values, keeping a keen focus on our clients’ needs, and working hard to exceed their expectations. These efforts have positioned APEX for a rich future fueled by the latest technology, top industry talent, and above all, a commitment to our employees and community.”
APEX’s newest facility will be used for the fabrication of custom sheet metal parts, ductwork, OEM components, and other specialty metal fabrications to provide the best solutions possible for our regional clients while supporting the Company’s growing Mechanical Services group.
The rebrand’s entire breadth and scope is revealed on our new website www.apexpiping.com.
About APEX Mechanical & Fabrication
APEX is the preferred supplier of mechanical services and shop fabrication in the region, headquartered in Newport, Delaware. With ASME BPVC certificates of authorization, master craftsmen, upwards of 200 welding and forming procedures, and world-class fabrication shops, APEX provides excellent work and rewarding career opportunities and is recognized as a Best Place to Work by The News Journal. Since its inception, APEX has optimized the cycle of cost, safety, quality, and schedule for clients through superior safety programs, consistent quality output, and an efficient end-to-end approach driven by the team’s dedication to service. For more information, visit apexpiping.com.